About me

I’m a senior user experience designer with over 14 years of experience creating digital products that are not only user-friendly, but also meaningful and scalable. With a multidisciplinary background in UX, UI, and front-end development, I bridge the gap between design and technology to build intuitive, technically solid solutions that meet both user needs and business goals.

I’ve led UX efforts across a wide range of industries, working closely with cross-functional teams throughout the entire product lifecycle—from early research and ideation to high-fidelity prototyping and delivery. My approach blends creative direction with strategic thinking, whether I’m turning complex requirements into usable features, conducting user research, or running UX audits to guide product decisions.

I rely on methodologies like Agile UX, Lean UX, Design Thinking, and the Double Diamond framework, and I’m well-versed in tools such as Figma, Jira, and Miro. I’ve also contributed to design systems and helped scale design operations to improve workflows, enhance stakeholder collaboration, and elevate product quality.

At the core of my work is a proactive, collaborative mindset rooted in integrity and continuous improvement. Whether on client-facing projects or internal initiatives, I focus on delivering thoughtful design that drives real, lasting impact.