eProcurement
Building a scalable B2B platform to streamline purchasing through research-driven design
Project overview
Rockwell Automation, a global leader in industrial automation, set out to build its first internal eProcurement platform—a secure, closed B2B system for partners to order hardware, software, and hardware repair services. Unlike eCommerce, this platform required robust permissions, a seamless yet secure UX, and integration with legacy systems.
The challenge:
Tight deadlines and a fixed MVP delivery timeline
Shifting stakeholder mindset toward user-centered priorities
Aligning technical feasibility with usability
Role
Led UX efforts from discovery to delivery, collaborating across multiple work streams using agile and user-centered methods.
Methodologies & Process
Agile UX, Lean UX, Design Thinking
End-to-end design ownership: discovery, design, validation, and delivery
Iterative design cycles with research-backed decision-making
Key Activities
Designed and executed qualitative user research, including interviews and usability tests
Created moderator guides, performed synthesis (affinity maps, executive summaries)
Delivered wireframes and interactive prototypes with detailed behavior and specs
Established a versioning system for design documentation
Advocated for UX best practices, benchmarked competitors, and proposed new features (e.g., guided selling, chatbot, upsell and cross-sell modules)
Created onboarding documentation, standardized naming conventions, and shared templates
Maintained and shared UX repositories across internal teams to scale insights and design assets
Collaborated daily with developers, product managers, BAs, and visual designers to align design with implementation
Research-Driven Design
I led qualitative research activities that became the foundation for both MVP development and future scalability:
Conducted stakeholder and user interviews
Built an insights database via coded transcripts and affinity maps
Presented synthesized findings in stakeholder sessions to help guiding roadmap priorities
Developed and executed usability testing with user tasks
Delivered actionable recommendations tied to business value and user behavior
Wireframing & Prototyping
Created detailed wireframes with annotations for interaction and behavior.
Designed interactive prototypes to support usability testing and developer teams
Proposed and applied a version control system to track changes across iterations
Collaborated with cross-functional teams to evaluate technical constraints and performance trade-offs
Disclaimer: In my role as a UX consultant under NDA agreements, I'm limited in how much I can visually disclose. While I can't show full-resolution designs or detailed project visuals, I’ve highlighted key insights and outcomes to showcase my thinking and contributions.
Prototype testing - affinity mapping
Search bar pain points and recommendations
Lo-fi wireframe screen design review
Prototype findings and recommendations
Design sprint
Prototype findings and recommendations
Use cases map
User testing distillation
Experience analysis
Dovetail: research interview analysis
Collaboration
Partnered with product owners, developers, business analysts, and stakeholders to align on requirements, timelines, and scope
Took initiative to raise UX pain points in team ceremonies and advocate for prioritization
Proposed and implemented a design onboarding system, including naming conventions, workflow documentation, reusable design and research repositories for internal knowledge transfer
Outcome
Delivered a baseline MVP in record time by combining rapid prototyping with targeted research
Helped prioritize new features based on synthesized user insights
Supported platform scalability by creating a central design repository with reusable, tested UI components and research insights
Facilitated cross-team collaboration by sharing research assets, insights, and templates across other internal teams at Rockwell
Working on Rockwell’s eProcurement platform was both a strategic and hands-on opportunity. It deepened my expertise in qualitative research and highlighted the power of thoughtful design in shaping tools that simplify complex processes. I helped turn early concepts into a functioning MVP and laid a scalable foundation grounded in user needs. Most importantly, it reaffirmed that design is not just about crafting interfaces—but about enabling smarter, faster, and more meaningful user decisions.